The B.E.S.T. Business Building Program

The major challenge for almost every salesperson in the world is business development. The people to see, the time to see them and the skills to find them, provide some of the biggest barriers to success for many. This Program is designed specifically to beat those barriers – to help your salespeople find the business, qualify it and create the right environment for sales success.

Programs are designed specifically for each client organisation, frequently after cultural assessment and diagnostic evaluation. A stand alone program will typically comprise an initial workshop of 1-2 days ideally incorporating actual field work, which will then marry with the B.E.S.T. Selling System if required. Mentoring and coaching may also form part of a total program.

Course contents may include:

• Development/interpretation of marketing plan and strategy
• Prospect identification and classification
• Creative marketing in a competitive environment
• Networking skills and strategies
• Meeting potential customers’ needs
• Methods of approach -

- cold calls - face to face or telephone
- canvassing referrals
- pre-approach mailings

• Managing call reluctance
• The new business cycle: marketing-sales-service
• Account management strategies
• Personal presentation
• Record keeping
• Time allocation, scheduling and management

A measurable outcome for the program is agreed with the client and targeted throughout, with corrective measures built in if necessary to ensure results.

For further information, or to arrange a customised delivery of The B.E.S.T. Business Building Program contact our Head Office.